We were invited to participate in a roundtable about what it means to be a Benefit Corporation, or what is more commonly called a B-Corp.
This is a quick summary of what we will speak to:
Who we are: New Avenue is a venture backed technology company based in Emeryville, CA that manages services provided by architects and contractors. The company was founded in 2009, we partner with local architects and local contractors and we have worked with 1,900 online projects and 95 homeowners across the country.
What we do: New Avenue is the leading consumer platform for managing architects and contractors for an entire remodel or construction of a new home from start to finish.
Why we do it: We founded New Avenue because the suburban housing model is 100 years out of date and our homes need to be completely reinvented to serve the needs of our modern families.
Being a B-Corp: As a mission driven organization, becoming aa B-corp was a simple decision. We were excited to receive a “B Score” of 146 when the median is 80. As a result, New Avenue has been named as a “Best for the World Honoree” in the annual B Corp awards list for every year since we became certified.
What this really means to us as a company, and why it mattes to you:
1) We have a high score because we employ and impact our immediate community. There are three key measures where we stand out: employees, community and environment.
Due to the nature of creating affordable and sustainable housing we receive a substantial number of points for the following:
1) > 60% of our employees come from low income communities
2) > 60% of suppliers are local businesses
3) >60% of suppliers have a sustainability certification or product verification
What does B Corp mean for us: The surprising benefit to us is that at least once a month we are approached by a reporter or potential employee because they are tracking B-Corps to either cover or apply for a job. This has lead to new clients, new strategic partners and new employees.
If you want to read more about B Corps you can do so here: http://www.bcorporation.net/
Or our page on B Corp: http://www.bcorporation.net/community/new-avenue