New Avenue Principal Designer Jeffrey Rexford has been designing and building homes since he was a teenager.
As a high school student, Jeffrey took on his first design/build project—creating a cabin in the woods for his teacher. Fifty years later, the cabin is still standing, and Jeffrey has been designing and building ever since.
Drawing on decades of experience, Jeffrey currently designs accessory dwellings, new homes, additions, and remodels in the San Francisco Bay Area as a principal designer with New Avenue Inc.
Evolution in Design and Construction
A graduate of Antioch College in Yellow Springs, Ohio, Jeffrey spent his college years studying design, construction, and the public good. He spent the last two years of his formal education teaching interior design and carpentry, and his senior thesis focused on community involvement in public works projects. He holds a Bachelor of Arts in Art and Engineering.
Having worked as both a design professional and a licensed general contractor, Jeffrey’s experience gives him a unique perspective. He is especially interested in full service design/build projects.
“The design/build concept is the evolution of the construction industry,” he says. “Eliminated within this process is the anguish of having a design that, when bid, is too costly to build. The budget is established early on in the design process and is carried through to construction.”
Jeffrey’s knowledge in combining design and construction into a seamless service comes from his extensive experience in both areas. In the design realm, he is especially knowledgeable about universal design, project management, and permitting. In the field, he is an expert in the areas of safety, environmental protection, leak resolution, and construction supervision. He is a true problem solver and enjoys seeing projects through from start to finish.
A Head and Heart for Design
Jeffrey has won numerous design awards, including a National 2018 NARI First-Place Whole House Remodel. As the senior designer on this project, Jeffrey helped to remodel a two-story 1902 Victorian home in Petaluma. The team added a master suite and three period bathrooms, expanded the kitchen, and converted a sun porch into a home office. Jeffrey describes this as one of his favorite projects. “The clients were not afraid of color,” he says, “so the finished project was stunning.”
Jeffrey is known among his clients and colleagues for bringing his designs to life in exciting ways. His favorite part of the design process is presenting projects in 3D and following through to construction. His clients enjoy seeing a preview of the finished project, and they appreciate having Jeffrey on board from start to finish.
Books, Photography, and Kung Fu
Jeffrey shares a home with his daughter in historic Benicia, California. When he’s not immersed in design and construction, he studies Choy La Fut Kung Fu as a black belt and practices photography. He describes himself as a ferocious reader, always reading at least two books at once. “Murder mysteries and science fiction are currently my favorites,” he says.
Working with Jeffrey Rexford
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